What if your relationship

with AI matters more

than which tools you use?

Amy Chao | AI Coach

I help curious explorers, innovators, and multipotentialites build a healthy, grounded relationship with AI.

One that amplifies who you are: your clarity, your creativity, your judgment. All without the overwhelm, the noise, or the brain fry.

Dream more. Learn more. Do more. Become more.

That north star has carried me through every chapter so far, from cosmopolitan cities to surf meccas. Between a decade in NYC’s international fashion world, scaling a global brand to 1,300+ stores, and a decade plus in London’s startup, accelerator and innovation ecosystem, came entrepreneurial ventures in Bali, when Canggu was still a sleepy surf community.

This autumn, the next chapter: Cornwall, a return to the ocean. I've made a habit of catching waves early, and of calling others into them: social media before brands had playbooks, VR Diversity Initiative that gave under-represented talent their first hands-on with emerging tech. Now the wave is AI, amplifying every step.

I only teach tools I live with.

Something new is in the works!

If you’re figuring out how to work with AI without losing your own thinking, your creativity, your clarity, or yourself, you’re exactly who I’m building this for.

I’m building it the way I’d coach it: tested on my own life first. This year, my own AI “crew” has helped me navigate a career evolution, life logistics spread across three continents, and designing a move from London back to the ocean. I’m turning what works into something I can share.

No courses yet. No hype. Just honest practice, documented.

Ready to explore this together?